FROM CONCEPT TO CUT

Three bottles of Kristin Ess hair care products, including a mineral detox shampoo, conditioner, and pre-shampoo treatment, hanging on a wire against a gray background.

CONCEPT

CREATIVE CONSULT

PORTFOLIO AND COMPETITIVE AUDIT

CAMPAIGN IDEATION

MOODBOARDS + VISUAL WORLD BUILDING

Various Kristin Ess hair care products, including shampoo, conditioner, and gloss, along with a box featuring a woman's hair, surrounded by cherries, honeycomb, and a brown cherry on a gray background.

CREATE

CREW SOURCING

MODEL CASTING

LOCATION SCOUTING

SHOT LIST

PRODUCTION DECKS

ROS

A bottle of Kristin Ess mineral detox pre-shampoo rinse floating on water with a light blue background.

CAPTURE

PRODUCER

VIDEOGRAPHER

PHOTOGRAPHER

LIGHTING

STUDIO

PROP STYLIST

HMUA

BTS CONTENT

Hair care products packaging with a model's face on the box and two bottles, surrounded by cherries, on a white background.

CUT

PHOTO RETOUCHING

VIDEO EDITING

RAW FILE LIBRARIES